凯莉莫斯设计师品牌艺术馆设计

项目名称| 凯莉莫斯设计师品牌艺术馆设计

项目地点| 中国广东·东莞

项目类型| 商业空间

建筑面积| 1200㎡

设计时间| 2022年10月

完工时间| 2023年5月

设计公司 | MOOY木一小土

软装设计| MOOY木一小土

主创设计| 赵静

设计团队 | 赵静,吉力, 李恒

照明设计 | ADADENG STUDIO

项目主材| 不锈钢,镜子,玻璃,水泥,钢板,旧木头

项目摄影| 吴奇睿

首发|MOOY木一小土| KELLY MOOS·品牌艺术馆

废墟之上的先锋艺术

Avant-garde Art based on the Ruins

场域精神

/Field Spirit

鳒鱼洲位于莞城东江大道东侧、厚街水道西侧，是改革开放初期东莞作为全国农村工业化先驱和模范的重要物证，是东莞市最具特色的工业遗址之一。

鳒鱼洲工业遗存改造和活化利用工程项目（以下简称“项目”）

既是三江六岸滨水地区开发的突破点，也是东莞市城市品质三年提升计划的示范项目。鳒鱼洲项目总用地面积 95234 ㎡，现有旧建筑主要为厂房、办公和宿舍楼等，其中 6 处建筑被纳入东莞市历史建筑名录，33 栋建筑属于 I、II 类保护建筑，具有很高的活化利用价值。欧陆集团在时装领域具有10余年的品牌历程，在这里品牌将迎来新的征途。

Turyu island is located on the east side of Dongjiang Avenue and the west side of Houjie Waterway in Dongguan City, as an important physical evidence of Dongguan being pioneer of rural industrialization in China in the early stage of opening up. It is one of the most characteristic industrial sites in Dongguan. The Transformation and Revitalisation Project (below noted as ‘Project’) of Turyu Industrial Heritage is both the breakthrough point for the Three Rivers development, and also a demonstration project of Donguan three-year’s Urban Quality Improvement Plan. Turyu Project has a total land area of 95234 square meters. The existing old buildings mainly consist of workshops, offices and dormitories, etc, of which 6 buildings have been included in the Historic Buildings List of Dongguan City and 33 buildings belong to Class I and II Conservation Buildings. Most of them have high revitalizing value. Kelly Moos Headquartershas a brand history of more than 10 years in the fashion field, and the brand will usher in a new journey here. In the early stage of the site selection process,

案子选址初期当建筑师和主理人凯莉站在这个独栋的破旧红砖老建筑跟前，我们坚定的认为这就是我们要找的房子。

when architect and brand manager Carrie stood in front of the decrepit old single-family red-brick building, we firmly believed that this was the house we were looking for.

“新旧结合”

/Combination of old and new

改造后的建筑一楼为服装设计师品牌集合店、展示空间、室外庭院及咖啡水吧，二楼为总部办公室。凯莉莫斯设计师品牌艺术馆设计灵感来源于山本耀司对时尚“反盛装”的理念。所以在空间设计上我们摒弃了不必要的装饰，保留了其内的混凝土结构柱子和原始结构粱。室内通过地面的高低落差分为两个区域，动区被定义为“开放客厅”。静区被定义为“融合社交邂逅”空间。

After the transformation, the first floor of the architecture is a collection store, exhibition space, outdoor courtyard and coffee bar. The second floor is the headquarters office. The inspiration comes from Yohji Yamamoto's concept of ‘anti-dressing’ in fashion. Therefore, we abandoned unnecessary decorations and kept the original concrete structure columns and the structure beams. The interior is divided into two areas by the difference between the height of the ground. The active area is defined as the‘open living room’. The quiet area is defined as Spaces of ‘social encounters’.